He survived cancer.
He made a pledge.
In 2022, Talbot Stevens was diagnosed with cancer. During treatment, he made a promise: if he survived, 50% of every dollar MyBetterRates ever earns would go to cancer research. He survived. The pledge stands.
The Pledge, plainly stated
pledged to cancer research
not for one year — always
published annually
How it works
Modelled after Giving What We Can — a proven structure for lasting commitment.
MBR earns revenue
Every time a Canadian finds a better rate, MBR earns a small referral fee. Normal business.
50% is set aside
Before Talbot takes a dollar, half of net profits are ring-fenced for cancer research. First.
Allocated publicly
Recipients are announced each year. No quiet donations. Full accountability.
For companies: the WealthCare 50 Alliance
MBR invites corporate partners to join the pledge. Companies in the WealthCare 50 Alliance commit to directing a percentage of profits toward financial health and cancer research. In return, they gain access to MBR's Benefit Snapshot tools, co-branding, and the trust that comes from a public commitment.
Learn about corporate pledges →Survive. Give. Grow.
Cancer50Pledge.ca is not a charity. It's a business that chose accountability. You don't have to give anything — just know that when you use MyBetterRates, half of what MBR earns goes somewhere that matters.
Join the Pledge Community →